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Used in Thousands of Labs Worldwide
AVENIO Designer is used by laboratories and research institutions around the world, enabling scientists to design and manage sequencing assays with greater speed, accuracy, and confidence across diverse clinical and research settings.
Test prototype with internal and external stakeholders
After creating a low fidelity prototype I tested it with Roche's internal laboratory technicians. I had to be cognizant of the inclination of internal stakeholders to be bias in our favor. During the testing process I advocated for anonymity in order to get the most authentic user testing results. I also had the opportunity to speak with external laboratories in Australia, Spain and Switzerland. This gave me insight into how labs are run differently in different parts of the world
AVENIO Designer
A laboratory design application by Roche that streamlines genomic sequencing workflows for oncology labs through an intuitive, data-driven interface
Building Empathy
By understanding the motivations of researchers striving to accelerate discovery, lab managers juggling fast-paced diagnostic workflows, and technicians who depend on precision and clarity, teams can design with care and intention. These personas remind us that every design decision impacts real people in critical roles—and that meaningful, intuitive solutions begin with empathy for those who rely on them every day.
Dr. Sanchez
Cancer Researcher
Dr. Sanchez is deeply focused on making scientific breakthroughs that can lead to life-saving treatments. He needs tools that are intuitive and reduce the time spent on repetitive or manual tasks, allowing her to dedicate more energy to hypothesis testing and data interpretation. A cluttered interface or slow processing time can delay his research, so she values systems that are fast, reliable, and designed with a scientist’s workflow in mind.
Rachel
Diagnostics Workflow Manager
Rachel oversees complex diagnostic operations and ensures everything runs smoothly across multiple departments. Her main concerns are minimizing delays, avoiding errors, and keeping communication clear between lab staff, clinicians, and administrative teams. She depends on tools that provide visibility into the entire workflow, from sample intake to result reporting. Any breakdown in this system can lead to real patient impact, so efficiency and clarity are essential.
Xavier
Lab Technician
Xavier performs hands-on testing and works directly with lab equipment and software every day. His role requires high accuracy under pressure, as even minor mistakes can affect patient outcomes. He values software that guides him through tasks clearly, flags potential errors, and simplifies data entry. For Xavier, time-saving features and intuitive navigation aren’t just nice to have—they’re essential to keeping pace with his demanding schedule.
Results
A seamless, AI-powered experience that transforms the once complex and confusing process of building business credit into a clear, guided journey—simplifying every step while instilling trust and confidence in entrepreneurs
Learnings
Domain-specific interfaces benefit most from simplifying the mental model, not just the UI. Visual cues and contextual validation can outperform text-heavy instructions in high-precision environments.
Next Steps
Integrate AI-assisted workflow recommendations based on assay type, and introduce predictive maintenance alerts for connected lab instruments to further enhance efficiency and reliability.
AVENIO Product Design
Role-based Onboarding
Adaptive onboarding tailored to each lab role (technician, bioinformatician, manager) ensures relevance and immediate usability.
Dashboard Overview
Centralized dashboard displaying current projects, sequencing runs, and assay progress with clear visual hierarchy.
Sample Managment
Drag-and-drop functionality to assign samples to trays with instant QC validation indicators.
Library Prep
Interactive diagram illustrating reagent setup, instrument selection, and automation compatibility
Sequencing Configuration Panel
Smart defaults and real-time error checking help users finalize parameters without manual cross-referencing.
Validation Summary
Summarized validation screen with color-coded alerts and exportable audit logs for regulatory compliance.
Empowering Precision Oncology through Intuitive Workflow Design
Problem
Clinical lab professionals faced complex, error-prone workflows while designing and managing sequencing assays for cancer diagnostics. The original interface required deep domain expertise and extensive training, slowing lab operations
Solution
Redesigned the AVENIO Designer platform to deliver an intelligent, modular UX that guides users step-by-step through assay creation — from sample preparation to final sequencing configuration — while reducing cognitive load and error risk
User Impact
Laboratory scientists and technicians gained clarity, control, and confidence in managing assay designs. New users were able to complete workflows without supervision after just one training session.
Business Impact
The redesign accelerated adoption of Roche’s AVENIO sequencing ecosystem across global labs, improving product satisfaction scores by 22% and decreasing onboarding time for new customers by 35%